Imagine this: you’ve just left one of the city’s finest salons and your hair looks like its deserves its own hair care commercial after your fresh new balayage. The short walk from the salon to your car feels like a runway. Fast forward a few short weeks later — you’re now frantically calling your stylist trying to squeeze in an emergency appointment because your color is looking drab and you have last minute plans that have popped up.
Keeping up with fading color can be exhausting. Luckily, there are preventive measures that you can take simply by making adjustments to your normal everyday routine that will prolong the longevity of your hair color.
Choose Your Products Wisely
If hair color had a world enemy it would undoubtedly be sulfates. There’s nothing that will strip your hair color faster quite like using shampoos that contain harsh sulfates. It’s vital to use a sulfate-free and color protecting shampoo to keep your hair color vibrant. We suggest washing your hair with Biosilk’s Color Therapy Shampoo and Conditioner to keep your locks fresh while also keeping them protected. This shampoo and conditioner cleanses with gentle surfactants and rids hair of impurities without harming your hair color. Infused with rooibos, bamboo extract and silk protein, this set uses the finest ingredients to make sure your color is not fading with every wash. We suggest following up post-shower with Biosilk’s Color Therapy Lock & Protect to help seal your hair cuticle and further prevent color loss. This product locks in moisture and keeps your color rich and vibrant.
Skip a Wash…. Or Two
One of the best practices you can follow is to avoid over-washing. Try to put a day or two between each of your washes to avoid fading your color. If you’re the type that finds yourself feening to stick to your one wash-a-day due to your hair feeling greasy we recommend using Biosilk’s Silk Therapy Dry Clean Shampoo generously near your roots to absorb the oils and leave your hair feeling post-shower fresh.
Hair Hydration is Key
Hair color contains chemicals that often leave hair porous and have a drying effect — and if your hair is dry, the color will fade sooner. It’s vital to make sure that your hair is consistently moisturized and the best way to ensure that is by using a deep conditioner. Use Biosilk’s Color Therapy Intensive Masque once a week to replenish moisture, keep hair looking soft and healthy, and to strengthen the follicles. Doing this will seal the hair’s cuticle from losing its color while keeping it hydrated to combat the chemicals that cause dryness.