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Why should you never use purple shampoo on your dry hair? It creates blotchy color. Cleveland states that she doesn’t believe in the theory of purple shampoo on dry hair.


“The point of applying highly pigmented purple shampoo to blonde hair is to brighten it up and color correct any unwanted yellow/gold tones. Applying it to dry hair will leave you with blotchy results because most times (especially in the case of a high lift blonde), the porosity of your hair isn’t consistent from root to end. Uneven porosity will result in the hair strand absorbing more of the product in the over porous parts than others.”

Unlike applying traditional shampoo, Cleveland recommends a particular application style when it comes to applying purple shampoo.

“Instead of applying it to your hair dry and then washing, I would instead suggest ‘raking’ the shampoo through your wet hair as if you were applying a styling product rather than in the traditional back and forth ‘sudzing’ motion typically associated with shampooing. This allows the highly pigmented color molecules of the shampoo to work their magic before oxidizing.”

So, while you shouldn’t put purple shampoo on your dry hair — like, ever — there are still products you can use on wet hair. Here are some of our favorite premium purple shampoos, conditioners, and color safe products.


Biosilk Color Therapy Shampoo

Biosilk Color Safe Shampoo is sulfate-free and cleanses with gentle surfactants to help rid hair of any impurities. This is all done without stripping hair color or adding unneccesary brass. The formula includes rooibos, bamboo extract and silk protein to offer natural protection between washes.


BioSilk Color Therapy Shampoo

This sulfate free shampoo cleanses with gentle surfactants and rids hair of impurities without stripping hair color. Infused with rooibos, bamboo extract and silk protein, this formula offers natural protection while cleansing. Great for all hair types and all hair colors.

Key Ingredients & Benefits:

  • Infused with rooibos, bamboo extract and silk protein
  • Great for all hair types and all hair colors
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