In the midst of an unforeseen year, Farouk Systems Inc. is happy to still be thriving, diversifying and expanding internally within our company. We are happy to honor and highlight three of our staff members on their promotions: Dilia Alves as the CHI Brand Manager, Marci Vasquez as the BioSilk Brand Manager and Tori Cooper as the Content Manager. These ladies have played a vital role here at Farouk Systems Inc. Read below to get to know them better!

Marci Vasquez

Dilia Alves: Dilia was first hired as a Marketing Retail Account Manager back in 2018. Currently as the CHI Brand Manager, she is responsible for managing the retail product portfolio as well as the chains, licensing, and professional product catalog. Dilia says that her favorite hair products are the CHI Lava 2.0, CHI Keratin Silk Infusion and BioSilk Miracle 17.

Marci Vasquez

Marci Vasquez: Marci was initially hired as a Marketing Coordinator back in 2014. Currently as the Brand Manager for BioSilk, Marci is in charge of growing the Biosilk brand with brand recognition and expanding the Biosilk portfolio. What Marci enjoys the most about working at FSI is the friendly environment, training new hires and the creative freedom that is encouraged amongst the team. Marci says that her favorite hair products are the Biosilk Conditioning Balm, Biosilk Silk Therapy, and Royal Treatment Pearl Complex.

Tori

Tori Cooper: Tori started off as a Marketing Coordinator back in 2019. Currently as the Content Manager, Tori is responsible for creating and executing all digital content for BioSilk and CHI. What Tori enjoys most about working for FSI is how hands-on the process of creating, branding and marketing the products can be. Tori’s favorite product to use is the Lava 1” iron because it makes straightening her hair easy and requires less heat.

 

We thank you ladies for your female leadership and look forward to the plans you have in store for the company!

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