Ivan Rodriquez, BioSilk hairstyling ambassador, described the “midi bob” as seen on Selena Gomez and Kendall Jenner as a “first option for this beginning of the year for all medium hair lovers.” The second option is long-with-layers, cut just “5-6 fingers below the shoulders,” like the look sported by model Sara Sampaio. According to Rodriquez, both are an evolution of previous cuts, with a new way to texture them to create a more casual look. Products such as BioSilk Silk Therapy + BioSilk Silk Therapy Texture Spray are perfect for consumers when they don’t have a lot of time to style. Other liquid products recommended by Rodriquez include BioSilk Silk Therapy Protectant Mist, BioSilk Silk Therapy Finishing Spray Natural Hold + BioSilk Silk Therapy Shine On.
According to expert stylist Rodney Cutler, popular styles for the new year will include the curly shag; the “true” bob (chin length is the new lob, he said); bangs of all variations; and grown out crops.
“These looks are more evolutionary—it’s more about building off of previous trends (i.e. the super crop/buzz look of 2018) in an organic way,” he said.