SEPTEMBER IS NOTORIOUS for bringing in younger clients for back-to-school services. We asked our Solo Artist Advisory Council, a panel of industry experts who lend their voices to important topics for independent stylists, their advice on the topic. We asked them, “What back-to-school services are smart for solo artists (and all stylists) to offer this September.” They offered us their two cents and gave us some service and product ideas, too.
LISA MARIE GARCIA, President of Innovation, Farouk Systems: “During the summer you travel, swim and keep maintenance duties light with your hair. The harsh and unforgiving heat can be damaging—internally and externally. Before heading back to school try some hair cocktails to create healthy, shiny and manageable hair. Rejuvenate your client’s natural shine with CHI Silk Infusion and Biosilk Silk Therapy Lite. Or, to boost volume and texture, apply BioSilk Hydrating Therapy Maracuja Oil to the entire mane, then rinse and apply BioSilk Volumizing Therapy Styling Foam.”